- Service
- Squarespace · Winery
- Studio
- Squareposh
- Live site
- hanzell.com
The goal
Give a Sonoma winery founded in 1953 a home for its story, its farm and its current releases. A visitor should be able to read the tasting notes, book a tasting and reach the winery’s store without calling first.
What it is
A Squarespace site for Hanzell Vineyards built around the estate. A Current Releases page describes each wine and links most of them to the winery’s store, alongside wine club, visit, farming, winemaking and story pages.
Built for
Direct to consumer wine · Wine club members · Tasting visitors
SEO
Every section keeps a readable URL with its own canonical and a descriptive title. The home page description names the three varieties and the 1953 founding, and WebSite schema on every page carries the winery name and logo.
What we built
- A Current Releases page with tasting notes and an ingredients line for all ten wines
- Eight of the ten wines carry a bottle price linking to the Hanzell store
- A PDF tasting note link beside every wine on the Current Releases page
- An Ambassador’s Circle wine club page with join, member login and Farm Series add-on
- A Visit page with tour price, duration and an embedded CellarPass booking widget
- An Our Story timeline of dated milestones from the 1953 founding to 2021
