- Service
- Squarespace · Formalwear
- Studio
- Squareposh
- Live site
- mrformalwear.com
The goal
Give a Clifton Park tuxedo shop a site that does the explaining and gets people into the store. Visitors needed to find the right service, weigh renting against buying and request an appointment without calling first.
What it is
A Squarespace site for a tuxedo and suit shop in Clifton Park, New York, with a page for each service, appointment and measurement forms, and an online store for shoes, ties and casual wear.
Built for
Weddings and prom · In-store appointments · Rentals and sales
SEO
A page for every service and occasion, from wedding rentals to prom to tailoring, with keyword-led URLs and page titles, a canonical URL on each page and the Clifton Park address in every footer.
What we built
- Separate pages for wedding rentals, wedding sales, prom, custom suits and tailoring
- An appointment form with an event picker for weddings, prom, rentals and custom suits
- An out of town groomsmen form for chest, waist, sleeve and shoe measurements
- A Squarespace store with cart for shoes, ties, belts, casual wear and gift certificates
- A buying versus renting comparison and a four step rental process on the wedding page
- Address, phone, email and opening hours in the footer of every page
